Social media is changing the way businesses introduce and promote their products and services to consumers, taking this to the next level. Before, businesses had to commit to word-of-mouth marketing, and the traditional methods of promotions. These include print, newspapers, radio, and television. They are more challenging when you want to successfully reach out to consumers. Now, there is social media to promote products, services, and offers in a much faster way. Several people are on social media.
According to statistics from Backlinko, there are almost five billion people using social media worldwide in 2021. This is an increase of 13.13 percent year-on-year from 3.69 billion in 2020. In 2015, they said there were only around two billion users. From that year until this year,in six years, the increase is at an estimated and whopping 115 percent.
Before we head over to the software review, let us take a look at the importance of social media marketing.
The Importance Of Social Media Marketing
Considering the insights you learned above, it is extremely important for a business to have a robust way of utilizing social media. This is known as social media marketing.
What is social media marketing?
Social media marketing pertains to using social media platforms, as well as websites, in order for you to promote a product or service. This may also be referred to as e-marketing or digital marketing, but the term social media marketing is more popular among practitioners and those who study about this.
What is the importance of social media marketing? Social media allows marketers and entrepreneurs to connect and engage with potential customers where they are at. Among the most popular platforms today are LinkedIn, Twitter, YouTube, Instagram, TikTok, and Facebook. Coupled with a social media strategy and the capability to create content that is engaging, marketers can be able to engage their audience. If they want them to buy their products, they will be able to do so with social media.
Why Businesses Need Various Social Media Accounts
Moreover, individuals and businesses will get better results when they have multi-channels on social media, or different social media accounts. It simply follows the concept of having more for the better. Moreover, Google loves to push the rank that has healthy backlinks continuously updates the new content so that your business websites and social media accounts could be exposed to organic traffics.
Specifically, having multiple social media websites will offer the opportunity for you to keep track of what people say about you. Plus, customers will also get the opportunity to send you direct messages. Yes! Customer service makes a huge difference in your sales volume.
How Does Content Impact The Business And What Are The Best Types Of Content You Can Share On Social Media?
Take note that it is not enough to just post a lot on social media. You need to ensure what your postings are good content.
The content you create has the capability to create the message you are communicating. Thus, the content can educate and emotionally approach your readers, listeners, viewers or audience, and persuade them to take action by purchasing your products and services over your competitors. As a matter of fact, providing content that is of high quality is among the most important things you can do to attract clients and let them generate interest in your business.
Here are the best contents you can share on social media:
Written posts, blogs, articles, and guides
Videos, video stories, and live videos
Testimonials and reviews
Benefits Of Social Media Marketing
It is important for businesses to ensure they do the best social media marketing practices, since these are beneficial for the business’ success.
With social media marketing, your business can increase brand awareness among its team and its customers, get more inbound traffic, improve your rankings on search engines like Google, and get higher conversion rates. The advantages also include being able to achieve better customer satisfaction, enhance loyalty to your brand, garner more brand authority, and gain marketplace insights. You also get thought leadership with social media marketing, and it is more cost-effective.
Posting on social media without the right tools is far different from posting on these platforms when you have the right tools. Are you tired of continuously and daily posting your content on social media without getting results or conversations? Fortunately, there are tools to help you out.
In this article, we will take a look at two of the most widely preferred platforms that will make you ace your social media management. This is whether for your individual use or for your business. Meet Socialmonials and Social Web Suite. Read on.
What Is Sociamonials?
Socialmonials considers themselves as the most complete social media marketing platform around. Users can schedule posts, and run referral and engagement campaigns with this tool. They can post on various platforms, like Instagram, Google My Business, LinkedIn, Facebook, Twitter, and YouTube. The software also lets you auto-repost.
Plus, you can launch mobile-optimized campaigns like photo and video contests, as well as viral referral sweepstakes are proven to build your email list and engage your followers. It provides you with a dashboard to track every step of your campaign and social media post-performance.
Now that you have learned the overview of what the first software is, let us take a look at the second in this software review.
What Is Social Web Suite?
Meanwhile, Social Web Suite has the capability for the user to integrate everything in a social media platform, as easy as using WordPress. It allows individuals and businesses to auto-post on various social media platforms, plus, offers a shared messaging feature designed to look great on the social media accounts.
Perfect for business owners, content creators, and social media managers, Social Web Suite can promote your products well. It is also easy to configure as you will only need to connect the store with Social Web Suite through the WordPress plugin.
What are the other things you can do with this software? It also allows users to set schedules, post on various social media platforms, and in turn, also post the content on WordPress without any hassle.
Having said these, what are the features of Socialmonials and Social Web Suite?
Features For Social Media Management And Marketing
Sociamonials is a built-in customer relationship management that offers full activity profiles of each member, including their social connections, advocacy ranking, purchases, and so much more.
This platform also enables users to design white label viral sweepstakes, video contests, photo contests, essay contests, video testimonials, and more without any knowledge on coding.
Its streamlined moderation features let users approve user-generated content or UGC via their mobile phones to protect their brand and thus, avoid any embarrassments.
Users of Sociamonials also have the option to approve user posts prior to publishing, even while they are away from their browsers, via their mobile devices.
It also lets users create custom submission forms with the easy-to-use drag-and-drop feature, allowing them to capture any necessary or desired information, including thank you and approval emails.
Now that you have gotten the overview of the features of Sociamonials, let us compare it with the features of Social Web Suite.
Social Web Suite: Features
Social Web Suite allows you to streamline social media management and social media marketing by letting you manage your social content from one platform, similar to Sociamonials.
Manage the social media content of your clients with various workspaces and calendars for each client and individual team members assigned to the unique workspaces.
It also populates your calendar with optimal times to post according to the best practices in the industry. In this way, you can launch your social media campaign within five minutes.
Use Social Web Suite to post on various social media platforms, from Facebook to LinkedIn.
During the onboarding, the user has the option to create intelligent content categories or import content from your WordPress website. You may also assign each post to a content category, as the platform automatically shares your content from these categories based on what you have set.
Plus, you may likewise add content to categories from various sources, like WordPress website posts, posts from YouTube, and more.
Social Web Suite allows you to connect your WordPress site, so it is easier for you to share your content from WordPress on the connected social channels.
You can schedule the posts, and let Social Web Suite post your content based on this schedule.
The WordPress plugin also lets you sync posts, pages, categories, and tags, as well as manipulate categories and tags.
If you want to collaborate with your team to share ideas on how to further improve processes, Social Web Suite also lets you do so.
Other impressive features include automatically shortening URLs and allowing you to check your Google Analytics so you can better measure the success of your campaigns.
Think you are ready to choose one of them, or use both? Not until you know about their pricing. This shall influence your decision a lot.
Sociamonials is available with a lifetime deal or a one-time purchase. Via AppSumo, you can choose among the Single price tier at $69 from $1,788; the Double price tier at $138 from $3,576; and the Multiple price tier at $207 from $5,364. Sounds like a great deal? They are. What about Social Web Suite?
Similarly, Social Web Suite is offered with a lifetime deal. There is the first tier at $49 from $390, the second tier at $99 from $1,290, and the third tier at $199 from $2,890. All these are accessible from the AppSumo website.
Time and time again, at least in recent years, social media have proven themselves to be a helpful tool for businesses to succeed. Gone were the days when businesses had to promote their products and services in the most difficult ways. Through social media, it is easier and much faster to reach out to loyal customers, new customers, and potential customers.
Especially with the use of social media for promoting and selling products and services, there are a lot of wonderful opportunities. Be sure to take a look at Sociamonials and Social Web Suite to further improve the way you market on social media. We wish you the best of luck in your business endeavors.