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How To Use Features Vs Benefits In Digital Marketing

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In digital marketing and selling online, it is not only important to talk about features of your product or service but also the benefits. So what is the main difference …


One reply on “How To Use Features Vs Benefits In Digital Marketing”

Great video Brandon! I've been wondering about this lately. I think people need to be convinced emotionally first by using the benefits and then you can get into the features after they have already bought in.

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