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Today’s episode of Effective Ecommerce podcasts we’re going to be talking about Guerilla Marketing what is guerrilla marketing how to implement guerrilla marketing and why it’s probably really important to your online business even though you think that internet marketing and online business and this whole world should only take place in the computer I’m going to disagree and you’ll understand why in just a minute here so really what is guerrilla marketing before we get into it to me and there’s different definitions depend on who you ask to me it’s just thinking outside of the box doing something outside of the ordinary doing something that people haven’t thought about and we’ll give a few different examples a one example I recently gave to someone and this was for an app it’s not for an online business but it was an app where you could base is basically a Craigslist style app where you can borrow or trade or sell and not borrow so you could trade or sell things on using this app so but I told them you should do is have a scavenger hunt where people need to use your app and they would go through in the first listing would be something like meet me to trade a handshake for a gold coin and not a real gold coin whatever a silver a metal coin and then the next thing would be take that metal coin go to another person and trade that for a key then you guys take the key and go to another person and trade that so what it would be doing is it would be making people use the app but they’d be interacting in real life and it’s totally different it’s totally random there’s a ton of other examples of guerilla marketing but first I want to talk about why guerrilla marketing is so powerful and to do that I want to tell little story so first off most you guys have probably heard the story of David versus Goliath and it’s overplayed and if you haven’t yet read Malcolm Gladwell’s book David and Goliath I highly recommended it I’m going to be repeating some of the stuff he said and Malcolm Gladwell does a much better job of explaining this than I do so you see David and Goliath and you think to yourself man David is obviously outmatched he’s going to lose this battle but he had a trick up his sleeve he wasn’t going to fight a conventional battle because everyone’s saying David the small little boy and Goliath this giant monster monstrous human being and thinking they’re going to fight to hand combat thinking they’re going to fight you know with their swords in person at close range and David Whittle lost that every single day but David didn’t want to do that what he did is he slung a rock from far away and hit Goliath in the head so why did David win well he won because he didn’t play by the rules he did something outside of what was supposed to be done and in this book Malcolm Gladwell’s book he talks about it if you look at throughout the history of like the most important battles were an army ten times like one side of the army had or one side of the battle had an army that was ten times bigger than the other side so an example might be one side had , soldiers the other side had a hundred thousand soldiers or more and if you look at that not surprisingly ninety percent of the time I forget the exact numbers ninety percent of the time the army with the more people one % of the time but that’s the interesting part about ten percent of the time why did the other side win and it turns out if you look at these kind of battles which are way outmatched battles and you look at these two different armies and say okay well what if we only look at people where guerrilla warfare was fought where people did unconventional warfare and what happens sixty percent of the time this smaller army wins so this wouldn’t be basically if the United States in Canada got into war and they were fighting Canada I think as a population were close a little over million United States has million and so these two countries are battling it out but Canada decides we’re going to fight this war unconventionally we’re gunfight a guerrilla warfare style chances

What is guerilla marketing
Think outside the box
Story of 1 to 10x armys
Spotlight marketing
Scavenger hunt
Get infront of people
Running a race with nuts on my head
Barnana Gorilla Story
The story of the blinking robots
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