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Digital marketing is gonna change in 2019. What’s been working for the last few years is not anymore and unless you watch this video, you’re not gonna do as well with your marketing in 2019 that you’ll like. Hi everyone, I’m Neil Patel and today I’m gonna share with you how digital marketing is changing in 2019 and what you need to do to thrive and succeed. (classical music) Before we get started, make sure you subscribe to this channel. As I release more marketing information, news and tactics and strategies, you’ll get notified. The first thing you need to know is digital marketing is moving to omnichannel approach. You used to be able to build a business with just one channel. For example, Facebook grew by just telling everyone hey, invite your friends. They would take that address book, your address book, and invite all your friends automatically, even without your permission. That’s changed. Those tactics don’t work as well as they used to. I’m not saying they don’t work at all. They just don’t work as well as they used to. Marketing has moved to omnichannel approach which now you have to use tactics like growth hacking, pay per click, SEO, content marketing, social media marketing, banner ads.
The list is never ending. The more channels you use, the better off you’re gonna be because most of these channels are crowded because there are so many online businesses. If you don’t use all of them, you just won’t do as well in 2019. The second thing you guys need to know and most of you will not like this, search is moving to voice search. By 2020 Comscore estimates that half the searches on Google will be through voice search. Right now, two out of every five adults are using voice search. Yes, that means kids aren’t using it as much, but still by 2020 they’re saying half of all searches, not just from adults, but half of all searches are gonna be the voice search.
If you’ve ever used voice search, leave a comment below with yes. If you haven’t, leave the comment with no. Just curious to see how many of you guys have tried out voice search. So if you wanna do well in 2019, you need to be leveraging voice search and the way you do this is one, make sure your site is HTTPS because most of the sites throughout the top are HTTPS these days. Two, your site needs to load fast. If it doesn’t load fast, you’re not gonna do as well with voice search. Three, when people are typing in questions, they’re typically typing in longer term phrases so your questions, your answers more so to these questions need to be short and to the point. If your answers are a paragraph long, you’re not gonna do as well compared to if your answer was one sentence long. The third one I have for you is conversion optimization.
Advertising is getting more and more expensive over time. That’s not gonna change. The only way you’re gonna be able to compete and stay ahead is through conversion optimization. The more you optimize your landing page for conversions, the better off you’re gonna be. Make sure you’re using tools like Crazy Egg which allow you to do A/B test so you can squeeze more conversions from the traffic you’re getting. Make sure you’re using tools like Hello Bar which allow exit intent email collection.
Again this will help you get more revenue from the users and visitors that you do have. If you don’t do this, as years go on you’re gonna get ground out by the competitors because they’re gonna spend more money than you and they’re gonna crush you so focus on conversion optimization even though it’s not sexy and most people don’t like talking about it in marketing. The fourth tactic I have for you is leverage funnels. Marketing funnels are gonna be more popular than ever in 2019. Before, people used to just optimize their campaigns to hey, I’m buying ads, how many sales am I getting. Now you need to look at up sales, down sales, cross sales, lifetime value of a customer, churn. Whether you have a physical product, digital product or you’re doing lead generation, you need to track everything from a visitor all the way to a conversion point, that’s revenue, for them to keep buying, the lifetime value of the customer and that’s why funnels are really important.
If you don’t know how to create a funnel, go check out tools like clickfunnels.com. Number five, content marketing just won’t work as well. Think about it. Anytime you do a search, most of the articles that are at the top are content marketing. Blogging is so popular and so played out that everyone is regurgitating the same information over and over again. Unless you’re creating amazing new information that people haven’t heard before, you’re not gonna do well. Content marketing just won’t work as easily to get links or social shares unless you’re creating amazing content that’s new that people haven’t seen before. Number six, video content. You see me here. This is a video. You’re engaging with me. If you’re not, leave a comment.
I’ll show you, I’ll respond back. Video content is the future. People wanna engage through video. And you know what? Facebook gives you more views if it’s video, YouTube gives you a ton of views and LinkedIn does as well. You need to be leveraging video. You can’t take it for granted. Number seven, this is the last one for you. Podcasting is taking over. Did you know that 45% of the people who listen to podcasts have a household income of above $75,000? That’s a ton, that’s a lot of money. That means if people are listening to your podcast, they’re gonna be better buyers than most marketing channels out there.
You need to create a podcast. Everyone is using their phones these days. Everyone is driving to work. Podcasting makes it easy where people can listen to your content on the go. Such a hectic world out there. You need to have a podcast so people can listen to you while they’re dealing with their hectic life. So that’s it. Leverage these strategies. You’ll do much better in 2019. Thank you guys for watching. Make sure you comment, like, subscribe, share. Let everyone know about this content. I appreciate it. .
To me marketing’s about values this is a very complicated world it’s a very noisy world and we’re not going to get a chance to get people to remember much about us no company is and so we have to be really clear on what we want them to know about us now Apple fortunately is one of the half-a-dozen best brands in the whole world right up there with Nike Disney Coke Sony it is one of the Great’s of the grapes not just in this country but all around the globe and but but even a great brand needs investment and caring if it’s going to retain its relevance and vitality and the Apple brand has clearly suffered from neglect in this area in the last few years and we need to bring it back the way to do that is not to talk about speeds and fees it’s not to talk about myths and magazines it’s not to talk about why you’re better than Windows the dairy industry tried for 20 years to convince you that milk was good for you it’s a lie but they try it anyway and the sales were going like this and then they tried got milk and the sales are going like this got milk the thing to talk about apartment but that focus is on the absence of the product but-but-but the best example of all and and one of the greatest jobs of of marketing and though if the universe has ever seen as Nike remember Nike sells a commodity they sell shoes and yet when you think of Nike you feel something different than a shoe company and their ads as you know they don’t ever talk about the product they don’t ever tell you about their soils and why they’re better than Reebok their souls where’s Nike doing their advertising they they honor great athletes and they honor great athletics that’s who they are that’s what they are about Apple spends a fortune on advertising you’d never know it you never know so when I got here we Apple just fired their agency we’re doing a competition with 23 agencies that you know for years remember pick one and we blew that up and we we hired Shaddai the ad agency that I was fortunate enough to work with years ago we created some award-winning work including the commercial voted the best dad ever made 1984 by advertising professionals and we started working about eight weeks ago and what we the question they asked was our customers want to know who is Apple and what is it that we stand for where do we fit in this world and what we’re about isn’t making boxes for people to get their job done although we do that well we do that better than almost anybody in some cases but apples about something more than that Apple at the core its core values is that we believe that people with passion can change the world for the better that’s what we believe and we’ve had the opportunity to work with people like that we’ve had an opportunity work with people like me with software developers with customers who have done it in some big in some small ways and we believe that in this world people can change it for the better and that those people that are crazy enough to think they can change the world are the ones that actually do and so what we’re going to do in our first brand marketing campaign in several years is to is to get back to that core value a lot of things have changed the markets a totally different place than it was a decade ago and apples totally different in Apple’s place in it it’s totally different and believe me the products and the distribution strategies in manufacturing are totally different and we understand that the values and core values those things shouldn’t change the things that Apple believed in at its core are the same things that Apple really stands for today and so we wanted to find a way to communicate this and what we have is something that I am I’m very moved by it honors those people who have changed the world some of them are living some of them are but the ones that aren’t as you’ll see you know and the theme of the campaign is think difference there’s the people honoring the people who think difference and who knew this world forward and it’s it is what we are about it touches the soil of this company so I’ve never had war with and I hope that you feel the same way about it I do years to the crazy ones The Misfits rebels troublemakers round pegs in the square holes once you see things they’re not found the rules and they have no respect in the status quo you can quote them disagree with them glorify or vilify them about the only thing you can’t do they change the human race forward and while some may see them as the crazy ones we see genius because the people who are crazy enough to think they can change the world you
Hire Remote Workers – Is Your Business Ready to Hire Remote Workers? by Lindsay Pietroluongo
My dad worked from a home office for years, long before it was common or popular to have a commute as short as the hallway. He turned my brother’s old bedroom into an office, and he outfitted it with everything he needed. It was fully functional, stocked with all the supplies a stationery-obsessed college girl could want.
When I moved out of my childhood home and into my own apartment, a two-bedroom so I could set up a home office too, I started to realize how different our jobs were.
He was an AT&T manager who worked from home full-time. He had meetings to attend, the rest of his team knew when he was on the clock and if he wanted to take time off, he put in a request.
As a freelancer, I didn’t have any of those requirements. I even tried juggling a glass of wine with an article deadline one of my first afternoons as a freelancer (don’t do it, trust me). Freelancers have a lot on their shoulders in terms of creating a workspace that’s supportive of their career and lifestyle, but companies with a distributed workforce have to figure out how to do that for all of their employees. They also have to set up communication paths so that collaboration is smooth. It’s a tall order.
Technology has made it possible for employees to work from home (WFH) often and for some companies to be 100% remote. Tech also changed the perception of remote work, as well as common working locations and the notion of traditional hours. Most importantly, modern companies feel that employees don’t have to gather in the same location in order for them to do their job well.
Types of Remote Workers
Remote workers are not the same as freelancers, though they share similarities. Additionally, an employee who WFH now and then is not the same as a person who works remotely full-time. Each type of employee has their own office setups, expectations, requirements and schedules.
In-Office Team with Flexibility
Today, many companies have office space in a central location but allow employees to WFH on occasion, such as:
An employee has a medical or personal event scheduled, like a doctor’s appointment or a meeting with their child’s teacher. In these cases, working from home is an alternative to taking a sick or personal day, and the company won’t be quite as short-handed for the day.
The employee has recurring WFH days because they’re better able to focus on certain projects from the peace and quiet of their house.
There’s an early meeting to attend and the employee has a long commute to the office.
Since these situations call for only infrequent WFH days, the employee’s home office isn’t optimized for full-time work. They may be missing any of the following:
Dedicated office or workspace
Reliable, fast Internet
Necessary equipment, like a printer or scanner
Office supplies and work-related software
Childcare or pet care
These employees deviate from the normal routine once in a while and make do with what they have. However, their home isn’t necessarily ready for full-time productivity and success. Here are two more issues that may arise:
The WFH employee may miss out on important conversations and decisions by being away from normal, daily work conversation.
For in-office employees, the workday gets interrupted if it takes a while to prep and test the tech needed so the WFH employee can attend a meeting.
Employers who’d like to allow employees to WFH on occasion should carefully choose the days when this is most convenient for the entire team. Company-wide guidelines can clarify when an employee can take a WFH day. For example, maybe WFH days are only approved if there aren’t scheduled meetings, other WFH employees or an excessive number of WFH days that month.
100% Remote Team
On the other end of the spectrum is the fully-remote team. This means that there’s no central office and that every person who’s part of the company works remotely. Here are some ways that remote teams are positioned for success:
Remote workers need a dedicated workspace that’s closed off from the rest of the house. They don’t work on outside projects during the workday or act as the primary caregiver for a relative or child. Typically, remote workers aren’t watching movies, cleaning their kitchen or going out for a run in the middle of their workday. They’re in their workspace, just like they would be in an office.
There are clear standards for when the employee will start and stop working, when and how they’ll be available, and when they’re not expected to work. Remote workers have to avoid burnout just like freelancers because there’s a temptation to always be working when it’s so accessible.
Communication is primarily digital. Team members can communicate one-on-one, in groups made up of specific people or in open chat channels. At Elegant Themes, we use Slack for that.
During meetings, every person participates via video. There aren’t just one or two people seen and heard in the meeting – everyone is present and represented. Holding meetings via video instead of over the phone allows for body language, too, and people don’t talk over one another as much.
Those who are not available for a day get up-to-speed when they’re back, and they’re still involved in decision making. They can read the chats they missed or watch a replay of a recorded meeting.
Employees have regular check-ins with supervisors to go over performance, deadlines and expectations.
The company is responsible for paying for the changes that have to take place in the home. They won’t have to pay for the employee to build a wing for their home office, but they would have to upgrade their WiFi, for example.
Short essay on tree plantation PLANING A TREE (BH&G. P. 70, by Barbara Damrosch)
Choose the right species, give it a good start, and you'll have a lifelong companion.
One of the great joys of owning a home is planing a tree. It not only creates a sense of permanence but also is an investment that pays off in added curb appeal, shade, privacy, or fruit. Before you grab the first crabapple that catches your eye, though, check with your local extension service or nursery to zero in on the right tree for your needs, climate, and yard size. Also consider a young tree over a maturer one. It will cost less, be easier to plant and adapt more readily to its new home. When determining the planting spot, remember that most tree types won't tolerate waterlogged ground and deep shade. You will also want to leave at least 15 feet between the house and the tree more if the tree will be broad to avoid any damage to your roof or walls.
Because they've adapted to our habitats, North American natives often require less care and benefit our region's wildlife. Our expert Barbara Damrosch suggests the following as well suited to today's more compact yards.
+Flowering dogwood (Cornus florida)
+Blue palo verde
+'Winter King' green hawthorn
PLANING A TREE, Nurseries sell trees three ways. Each calls for a slightly different planting technique. (BH&G. P. 70, by Barbara Damrosch)
1. Balled and burlapped
These trees come with a fragile root ball still in this growing soil wrapped in burlap. Balled-and-burlapped trees are more difficult to plant because they're heavy and you want to prevent soil from breaking off, which would expose their vulnerable roots to air. The trick to planting them right on the first try:
DIG THE HOLE
Measure the root ball. dig a hole that is as deep as the root ball height and twice as wide. To check the depth, lay a stick across the hole, right, and measure the distance to the bottom.
ENSURE THE RIGHT DEPTH
Measuring is important but not foolproof. To prevent planing too deeply, set sod clumps in the hole. Pull them out from under the ball to lower it as needed. Once positioned, cut and fold back some of the ball's burlap, twine, and, if present, wire cage.
2. CONTAINER GROWN
To plant a tree grown in a nursery container, dig a hole the same depth as the soil in the pot and twice as wide. If the tree is root bound, poke a knife into any circling, matted roots to separate them. Plant so the root flare )at the base of the trunk) is uncovered with no bark beneath the soil.
3. BARE ROOT
The most affordable option, these dormant trees come with moist packing material around their roots. Just before planting, swish roots in a slurry of soil and water. Dig a hole as deep and wide as the longest roots, mound soild in the center, and spread roots down the mound sides. Fill the hole, patting firmly to avoid air pockets and making sure al the trunk is above the soil.
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Homi (Korean: 호미), also known as a Korean hand plow, is a short-handled traditional farming tool used by Koreans. It is a farming tool that removes grasses from paddies and fields. It is also used when plowing a rice field, planting seeds, plowing up soil, and digging potatoes in fields. It is a farming tool inspired by the hoe. It is an important extension of agriculture from the ancient times because the homi was excavated in the Bronze Age historic site of the Pyeongnam Mangsan Daepyeong-ri and the early Iron Age historic site of Yangpyong, Gyeonggi Province.